IDC and JLL Roundtable
Beyond ‘Wait for Certainty’
In Partnership With
A Practical Playbook for Modernizing CRE
Modern corporate real estate is shifting from a facilities function to a strategic capability that influences agility, productivity, risk, and experience. Yet many organizations still operate CRE through fragmented data, manual processes, and siloed decision-making, creating a gap between what leadership expects from the workplace and what current operating models can deliver.
This roundtable is designed as a peer dialogue for CRE and IT leaders to align on what modern CRE looks like today, the building blocks of modern CRE, how maturity evolves from manual operations to predictive and orchestrated workplace management, and the steps that help organizations progress without waiting for perfect certainty. Participants will compare approaches to governance, data readiness, and value measurement. They will also map the intelligent workplace ecosystem (what needs to connect) across CRE, IT, HR, Finance, and operational systems, so modernization is anchored in end-to-end workflows and defensible outcomes (not point solutions). The goal is to leave with a clear set of questions and near-term actions that support CRE–IT alignment and a stronger C-suite narrative beyond cost alone.
Agenda
IDC and JLL Roundtable
One Day Event
Registration & Networking
Welcome Address
Bryan Ma
Vice President – Devices Research, Asia/Pacific, IDC
From Uncertainty to Action: Modernizing CRE
From Uncertainty to Action: Modernizing CRE” explores how organizations can navigate volatility in today’s business environment by transforming Corporate Real Estate (CRE) into a strategic, data-driven function. The discussion highlights key challenges—shifting workplace dynamics, economic uncertainty, and evolving employee expectations—and outlines actionable approaches to modernize portfolios through technology, flexible space strategies, and smarter decision-making. Attendees will gain practical insights on turning ambiguity into opportunity, enabling CRE to drive resilience, efficiency, and long-term value.
Bryan Ma
Vice President – Devices Research, Asia/Pacific, IDC
Beyond ‘Wait for Certainty’: A Practical Playbook for Modernizing CRE
A Practical Guide to Modernizing CRE Now” focuses on actionable steps organizations can take to rapidly evolve their Corporate Real Estate (CRE) function in today’s dynamic environment. The discussion cuts through theory to provide clear, real-world strategies—leveraging data, adopting flexible workplace models, optimizing portfolios, and integrating smart technologies. Attendees will learn how to prioritize initiatives, drive immediate impact, and build a more agile, cost-efficient, and future-ready CRE strategy.
Vivek Satpathi
Head of Client Growth and Technology Sales, APAC & EMEA, JLL
Open Discussion
Summary & Close
Networking Lunch
Speakers
Bryan Ma
Vice President – Devices Research, Asia/Pacific
IDC
Read bio
Bryan Ma
Bryan Ma is Vice President of Client Devices research, covering mobile phones, tablets, PCs, AR/VR headsets, wearables, thin clients, and monitors across Asia as well as worldwide. Based in Singapore, Bryan provides insights and advisory services for both vendors and users, and coordinates his team of analysts in building IDC’s core market data, analysis, and forecasts in these sectors.
Bryan has been quoted in a number of publications, including The Wall Street Journal, The Economist, The Financial Times, BusinessWeek, The South China Morning Post, and The New York Times. He has been a featured speaker at numerous industry conferences and appears frequently as a guest commentator on television networks such as CNBC, Bloomberg, and the BBC.
Bryan has been with IDC since 1999, when he joined IDC’s Consumer Devices team in California. He has been the recipient of several recognitions at IDC, including multiple Research Quality awards as well as IDC’s Global Fellowship. Prior to joining IDC, Bryan was a Business Analyst at Arthur Andersen in Los Angeles, where he was part of the firm’s Business Consulting practice specializing in the financial services industry.
Bryan holds a degree in electrical engineering from the University of California, Los Angeles. His university internships included experiences at IBM, Rockwell Semiconductor (now Conexant), Acuson (now part of Siemens), and PaineWebber (now part of UBS). Bryan is fluent in English and conversant in Mandarin Chinese.
Event Sessions
One Day Event 11:35 am
From Uncertainty to Action: Modernizing CRE
From Uncertainty to Action: Modernizing CRE” explores how organizations can navigate volatility in today’s business environment by transforming Corporate Real Estate (CRE) into a strategic, data-driven function. The discussion highlights key challenges—shifting workplace dynamics, economic uncertainty, and evolving employee expectations—and outlines actionable approaches to modernize portfolios through technology, flexible space strategies, and smarter decision-making. Attendees will gain practical insights on turning ambiguity into opportunity, enabling CRE to drive resilience, efficiency, and long-term value.
One Day Event 11:30 am
Welcome Address
Vivek Satpathi
Head of Client Growth and Technology Sales, APAC & EMEA
JLL
Read bio
Vivek Satpathi
Vivek Satpathi is an accomplished leader with extensive experience in client growth and technology advisory across the Asia Pacific region.
Currently, he serves as the Head of Client Growth and Technology Advisory & Delivery at JLL. His prior leadership roles include Head of Digital & Technology for APAC at CBRE, and Consulting Solution Lead for Cloud ERP at Oracle. His early career in IBM and Accenture where he held key positions established a strong foundation in technology integration and real estate management.
Event Sessions
One Day Event 11:45 am
Beyond ‘Wait for Certainty’: A Practical Playbook for Modernizing CRE
A Practical Guide to Modernizing CRE Now” focuses on actionable steps organizations can take to rapidly evolve their Corporate Real Estate (CRE) function in today’s dynamic environment. The discussion cuts through theory to provide clear, real-world strategies—leveraging data, adopting flexible workplace models, optimizing portfolios, and integrating smart technologies. Attendees will learn how to prioritize initiatives, drive immediate impact, and build a more agile, cost-efficient, and future-ready CRE strategy.
Partner
In Partnership With
JLL
JLL is a world leader in real estate services, that helps organizations transform the way they acquire, operate, manage, and experience space. A first-of-its-kind team combining builders of high-growth tech companies and commercial real estate experts. Its comprehensive technology portfolio of purpose-built solutions and leading venture-backed companies exceed industry demands for better business intelligence, workplace experience and smart building platforms.
